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TWO BETTYS – PROCESS THREAD (PART 1)
Well, we just finished up a complete identity redesign for local green cleaning company, Two Bettys, and thought we would put together a good ol’ American process thread about the whole thing. We will...
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TWO BETTYS – PROCESS THREAD (PART 2)
(This is part 2 of a 5-part process thread that we will be posting every day this week.) So, with posters and temporary advertising out of the way, it was time to focus on a revised identity. Two...
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TWO BETTYS – PROCESS THREAD (PART 3)
(This is part 3 of a 5-part process thread that we will be posting every day this week.) Part 1 / Part 2 In presenting our initial sketches, we knew that we had to walk a delicate line between...
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TWO BETTYS – PROCESS THREAD (PART 4)
(This is part 4 of a 5-part process thread that we will be posting every day this week.) Part 1 / Part 2 / Part 3 We reassembled with Two Bettys and discussed the three revisions we had come up with...
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TWO BETTYS – PROCESS THREAD (PART 5)
(This is part 5 of a 5-part process thread that we will be posting every day this week.) Part 1 / Part 2 / Part 3 / Part 4 THE PAYOFF. Two Bettys final boxes with calling cards. These boxes will be on...
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